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RETAIL E-COMMERCE SUITE
Project Scope
Product Strategy, Research & Design
Client
Global Wellness Product Organization
Role
Global Usability & Design Lead,
Sales Tool Product Strategy Lead
Global wellness brand had just released a mobile-first e-commerce and partner seller storefront. They wanted to optimize this experience, and to create a strategy for building a suite of other seller tools with a focus on digital native millennial sellers. They also wanted to unify their marketing sites across regions.
Process
We approached this project in three phases, the first was to stand up a continuous discovery process for the e-commerce and partner seller storefront in order to optimize that experience by gathering global user feedback, The second phase was to stand up a global research project, interviewing more than 50 stakeholders, sellers and customers in US/LATAM, EMEA, and APAC to gather insights into the global and local website, and sales tool product needs. The third phase was to synthesize this research to create a web experience strategy that dovetailed with our content strategy team's work, as well as a vision, backlog and roadmap for a next generation suite of sales tools.
Outcome
Our site and tools were developed and released to over 250,000 users, helping to drive $2B in revenue in 2022.
